A minimalist serum that plumps and firms, eye area included
Avène Hyaluron Activ B3 Concentrated Plumping Serum is a plumping anti-aging serum for all skin types, including sensitive skin. Its short formula of just eight ingredients is built on 1.5% hyaluronic acid in low and high molecular weights, which hydrates and plumps, and 6% niacinamide, which strengthens the barrier and helps smooth lines. Skin looks instantly plumper, and firmness and elasticity improve with daily use.
The texture
A light, watery serum that absorbs in seconds with no stickiness. It is fragrance-free, so it can also be used on the eye contour.
Who it suits
- First fine lines and dehydration lines from 25
- Skin losing firmness and bounce
- Sensitive skin that prefers short formulas
- Anyone wanting one serum for face and eyes
Worth knowing before you buy: At 6%, niacinamide can tingle briefly on very reactive skin. Start once a day.
Complete the routine

B3 Aqua Gel Cream
A light moisturiser to seal in the serum.
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B3 Eye Cream
Targets lines, puffiness and dark circles.
Shop →Characteristics
- Texture: serum
- Skin type: all skin types, including sensitive
- Skin concerns: dehydration, fine lines, wrinkles, loss of firmness
- When to apply: morning and evening
- Age: 25+
- Main benefits: deeply hydrates, plumps, smooths lines, improves firmness, suitable for the eye contour
- Formulated without: fragrance, parabens, alcohol
How to use
Apply 1 to 2 drops to clean, dry face, neck and eye contour morning and evening. Smooth from the centre of the face outwards. Follow with your moisturiser, and sunscreen in the morning.
Active ingredients
- Niacinamide (6%): strengthens the skin barrier and helps smooth lines and wrinkles
- Hyaluronic acid (1.5%, low and high molecular weight): hydrates and plumps
- Adenosine: helps smooth the look of wrinkles
- Avène Thermal Spring Water: soothes sensitive skin
Ingredients
AVENE THERMAL SPRING WATER (AVENE AQUA) · NIACINAMIDE · GLYCERIN · PENTYLENE GLYCOL · SODIUM HYALURONATE · ADENOSINE · CITRIC ACID · SODIUM BENZOATE
Formulations are updated by the manufacturer from time to time. Always check the packaging you receive.
Manufacturer information
Brand: Laboratoires Dermatologiques Avène
Address: Les Cauquillous, 81506 Lavaur Cedex, France
EAN: 3282770153101