A serum built around alpha arbutin
Beauty of Joseon Rice and Alpha Arbutin Glow Serum is a serum for a concentrated, targeted treatment. Its formula is built around alpha arbutin, which helps brighten the look of dark spots. Niacinamide helps even out tone and refine the look of pores. The formula also includes panthenol (pro-vitamin b5), which soothes and supports the skin barrier.
The texture
A light, fast-absorbing serum that layers easily under a moisturiser.
Who it suits
- A concentrated step layered under moisturiser
- Skin that needs a targeted, extra boost
- Fits easily into a daily skincare routine
Worth knowing before you buy: This is a fragrance-free formula, but always check the full ingredient list against any known sensitivities before switching products.
Complete the routine

Glow Serum with Propolis and
A serum from the same Beauty of Joseon range.
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Rice milk glow lotion
A care from the same Beauty of Joseon range.
Shop →Characteristics
- Texture: serum
- Skin type: all skin types
- Main benefits: helps brighten the look of dark spots, helps even out tone and refine the look of pores
How to use
Apply a few drops to clean skin, morning and/or evening, before your moisturiser.
Active ingredients
- Alpha arbutin: helps brighten the look of dark spots
- Niacinamide: helps even out tone and refine the look of pores
- Panthenol (pro-vitamin B5): soothes and supports the skin barrier
- Rice extract/water: brightens and softens the look of skin
Ingredients
ORYZA SATIVA (RICE) BRAN WATER(68.6 %) · WATER · GLYCERIN · BUTYLENE GLYCOL · 1,2-HEXANEDIOL · DIPROPYLENE GLYCOL · ALPHA-ARBUTIN(2 %) · NIACINAMIDE · METHYL GLUCETH-20 · PANTHENOL · POLYGLYCERIN-3 · TREHALOSE · GLYCERYL GLUCOSIDE · HYDROLYZED JOJOBA ESTERS · HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER · ETHYLHEXYLGLYCERIN · HYDROXYETHYLCELLULOSE · XANTHAN GUM · ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER · ARGININE · DISODIUM EDTA · COPTIS JAPONICA ROOT EXTRACT · SORBITAN ISOSTEARATE · GLUCOSE · COIX LACRYMA-JOBI MA-YUEN SEED EXTRACT · GLYCINE SOJA (SOYBEAN) SEED EXTRACT · HORDEUM DISTICHON (BARLEY) EXTRACT · ORYZA SATIVA (RICE) EXTRACT · SESAMUM INDICUM (SESAME) SEED EXTRACT · TRITICUM VULGARE (WHEAT) SEED EXTRACT · VIGNA RADIATA SEED EXTRACT · ZEA MAYS (CORN) KERNEL EXTRACT
Formulations are updated by the manufacturer from time to time. Always check the packaging you receive.
Manufacturer information
Brand: Goodai Global Inc. (Beauty of Joseon)
Address: 541 Eonju-ro, Gangnam-gu, Seoul, Republic of Korea
EAN: 8809738312728
