A 30h, long-lasting matte foundation
Maybelline New York Superstay Active Wear 30H Long Lasting Foundation is a fluid foundation with a long-lasting matte finish and full coverage, made to wear through the day without needing much touch-up. It is designed to sit close to the skin rather than sit on top of it, so it looks like skin rather than a mask.
The texture
A fluid formula that blends easily with fingers, a brush or a sponge, and sets to a long-lasting matte finish.
Who it suits
- Skin that wants full coverage without a heavy feel
- 30H wear for work or long days
- Anyone building a base before blush, bronzer or powder
Worth knowing before you buy: Shade matching is easier in daylight; test along the jaw rather than the back of the hand. As with most long-wear foundations, this one can feel a little more drying on very dry skin without a moisturiser underneath.
Complete the routine

Maybelline Fit Me! Matte + Poreless Foundation
A mattifying, pore-blurring everyday foundation.
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Maybelline Superstay 24H Hybrid Powder Foundation
A long-wear hybrid powder foundation.
Shop →Characteristics
- Texture: fluid foundation
- Skin type: normal to combination skin, all skin tones
- Concerns: uneven tone, shine, coverage
- When to apply: morning, after skincare and primer
- Main benefits: full coverage, 30h wear, long-lasting matte finish
How to use
Apply to clean, moisturised skin with a brush, sponge or fingers, building coverage where needed. Set with powder for extra longevity if desired.
Manufacturer information
Brand: L'Oréal France
Address: 30 rue d'Alsace, 92300 Levallois-Perret, France
