A cleanser built around houttuynia cordata (heartleaf)
Beauty of Joseon Green plum freshness cleansing gel is a facial cleanser for cleaning the skin without stripping it. Its formula is built around houttuynia cordata (heartleaf), which is a calming plant extract traditional in Korean skincare. Rice extract/water brightens and softens the look of skin. The formula also includes green tea extract, which is an antioxidant plant extract that helps calm the skin.
The texture
A light gel or foam that rinses off cleanly without leaving skin feeling tight.
Who it suits
- A first or second cleanse, morning and evening
- Skin that needs a gentle, non-stripping wash
- Fits easily into a daily skincare routine
Worth knowing before you buy: This is a fragrance-free formula, but always check the full ingredient list against any known sensitivities before switching products.
Complete the routine

Radiance cleansing balm
A cleanser from the same Beauty of Joseon range.
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Apricot Blossom Exfoliating Gel
A gel from the same Beauty of Joseon range.
Shop →Characteristics
- Texture: cleanser
- Skin type: all skin types
- Main benefits: is a calming plant extract traditional in Korean skincare, brightens and softens the look of skin
How to use
Apply to damp skin, massage gently for 30 to 60 seconds, then rinse with lukewarm water. Use morning and evening.
Active ingredients
- Houttuynia cordata (heartleaf): is a calming plant extract traditional in Korean skincare
- Rice extract/water: brightens and softens the look of skin
- Green tea extract: is an antioxidant plant extract that helps calm the skin
- Coconut oil: nourishes skin and hair
Ingredients
WATER · PRUNUS MUME FRUIT WATER · COCAMIDOPROPYL HYDROXYSULTAINE · PHASEOLUS RADIATUS SEED EXTRACT · SODIUM COCOYL ISETHIONATE · GLYCERIN · SODIUM CHLORIDE · CAMELLIA SINENSIS LEAF EXTRACT · HOUTTUYNIA CORDATA EXTRACT · NELUMBO NUCIFERA FLOWER EXTRACT · ORYZA SATIVA (RICE) EXTRACT · PRUNUS MUME FRUIT EXTRACT · VACCINIUM ANGUSTIFOLIUM (BLUEBERRY) FRUIT EXTRACT · GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE · COCONUT ACID · ETHYLHEXYLGLYCERIN · CAPRYLYL GLYCOL · SODIUM ISETHIONATE · CITRIC ACID · BUTYLENE GLYCOL · 1,2-HEXANEDIOL · PUNICA GRANATUM EXTRACT · CLITORIA TERNATEA FLOWER EXTRACT · GARCINIA MANGOSTANA PEEL EXTRACT · PROPYLENE GLYCOL LAURATE · SODIUM CITRATE · DISODIUM EDTA
Formulations are updated by the manufacturer from time to time. Always check the packaging you receive.
Manufacturer information
Brand: Goodai Global Inc. (Beauty of Joseon)
Address: 541 Eonju-ro, Gangnam-gu, Seoul, Republic of Korea
EAN: 8809738314678
