A gentle plant-based alternative to retinol for smoother, firmer-looking skin
MÁDARA organic skincare Retinol Alternative Serum is a plant-based anti-aging serum for skin wanting retinol-like results without the irritation retinol can cause. It replaces synthetic retinol with bakuchiol, a botanical extract shown to support skin renewal and firmness, combined with organic plant oils and antioxidants. Skin looks smoother, firmer and more even over time, while staying comfortable enough for daily use, including on sensitive skin.
The texture
A lightweight, fast-absorbing serum that leaves skin feeling smooth rather than tacky, with no white cast or greasy after-feel.
Who it suits
- Skin wanting retinol-like results without irritation
- First-time users of active anti-aging skincare
- Sensitive skin that reacts to synthetic retinol
- Fine lines, uneven texture and loss of firmness
Worth knowing before you buy: Bakuchiol is gentler than synthetic retinol but can still cause mild sensitivity in some users; introduce it gradually, a few nights a week at first.
How long one bottle lasts
Used nightly, a few drops at a time, the 30ml bottle lasts around two months.
Complete the routine

Retinol Alternative Day Cream
The matching daytime moisturizer.
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Retinol Alternative Eye Serum
A gentle bakuchiol serum for the eye area.
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- Texture: fluid serum
- Skin type: all skin types, including sensitive
- Concerns: fine lines, uneven texture, loss of firmness
- When to apply: evening, on cleansed skin before moisturizer
- Main benefits: supports skin renewal, firms, smooths texture
- Formulated without: synthetic retinol, parabens
How to use
Apply a few drops to cleansed skin in the evening, avoiding the eye contour, then follow with a moisturizer. Start a few nights a week and build up to nightly use.
Active ingredients
- Bakuchiol: a plant-based alternative to retinol that supports skin renewal and firmness
Manufacturer information
Brand: AS MÁDARA Cosmetics
Address: Zeltiņu iela 131, Mārupe, LV-2167, Latvia
EAN: 4752223014048
