A violet whitening toothpaste that corrects yellow tones
Colgate Max White Violet Toothpaste is a fluoride whitening toothpaste from Colgate's Max White range, designed for people who want a brighter-looking smile from everyday brushing. Its violet colour-correcting technology is built to neutralise yellow tones from the first brush, while the formula helps lift surface stains from coffee, tea and food. It also contains sodium fluoride (1450 ppm) to protect enamel like a standard toothpaste.
The texture
A smooth violet paste with a fresh mint taste that foams gently and rinses away easily. The colour is only in the paste and does not stain teeth or the sink.
Who it suits
- Adults who want a whiter-looking smile
- Coffee, tea and red wine drinkers
- Anyone who wants whitening and fluoride in one tube
- People who like a strong minty feel
Worth knowing before you buy: whitening pastes act on surface stains and the look of yellow tones, they do not change the natural shade of teeth. If your teeth are sensitive, alternate with a sensitive-teeth toothpaste.
Complete the routine

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Colour-correcting serum for a brighter look.
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Max White One
A whitening toothpaste for daily brushing.
Shop →Characteristics
- Texture: paste
- Flavour: mint
- Concerns: surface stains, yellow tones, cavity protection
- When to use: morning and evening
- Main benefits: colour-correcting effect, stain removal, 1450 ppm fluoride
How to use
Brush teeth thoroughly with a pea-sized amount for two minutes, at least twice a day. Spit out and do not swallow.
Active ingredients
- Sodium fluoride (1450 ppm): strengthens enamel and protects against cavities
- Hydrated silica: gentle abrasive that helps lift surface stains
- Violet pigments (CI 17200, CI 42090, CI 73360): give the colour-correcting effect
Ingredients
AQUA · SORBITOL · HYDRATED SILICA · PEG-12 · SODIUM LAURYL SULFATE · AROMA · CELLULOSE GUM · POTASSIUM HYDROXIDE · TETRASODIUM PYROPHOSPHATE · PHOSPHORIC ACID · COCAMIDOPROPYL BETAINE · SODIUM FLUORIDE · SODIUM SACCHARIN · XANTHAN GUM · HYDROXYPROPYL METHYLCELLULOSE · ANETHOLE · BETA-CARYOPHYLLENE · CARVONE · EUGENOL · LIMONENE · MENTHA VIRIDIS LEAF OIL · MENTHOL · CI 17200 · CI 42090 · CI 73360 · CI 74160
Formulations are updated by the manufacturer from time to time. Always check the packaging you receive.
Manufacturer information
Brand: Colgate-Palmolive
Address: 9-11 rue du Débarcadère, 92700 Colombes, France
EAN: 8718951762428
