A brightening shampoo that keeps blonde hair from turning dull or brassy
Phyto Blond Illuminating Shampoo is a gentle cleansing shampoo for natural, highlighted or bleached blonde hair that has started to look dull. Its formula is built around plant extracts that add luminosity with every wash, so hair keeps a bright, even blonde tone instead of turning flat or yellow. It cleanses without weighing hair down, which matters for blonde hair that is often more porous and fragile.
The texture
A light, pearlescent gel that lathers softly and rinses out completely, leaving hair clean and shiny rather than stripped.
Who it suits
- Natural, highlighted or bleached blonde hair
- Blonde that looks dull, flat or slightly brassy
- Fine hair that needs a light, non-weighing cleanser
- Anyone wanting to keep blonde looking fresh between salon visits
Worth knowing before you buy: This is a shampoo, not a toner: it will not correct strong brassiness on its own. For very yellow or bleached hair, Phyto's Violet Rejuvenating Shampoo works better as an occasional booster.
Complete the routine

Violet Rejuvenating Shampoo
A gentle shampoo to pair with this routine.
Shop →
Blond Luminous Brightening Spray
A leave-in spray to finish the routine.
Shop →Characteristics
- Texture: light gel
- Hair type: blonde, highlighted or bleached hair
- Hair concerns: dullness, lack of shine
- When to apply: every wash
- Main benefits: brightens and adds shine to blonde hair
How to use
Apply to wet hair, lather, leave on for a minute and rinse thoroughly. Use as your regular shampoo.
Active ingredients
- Chamomile extract: Works to naturally lighten and enhance the brightness of blonde hair, lending a sun-kissed glow that is both subtle and striking.
Ingredients
AQUA/WATER/EAU. SODIUM LAURETH SULFATE. COCAMIDOPROPYL BETAINE. COCAMIDE MIPA. CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT. CENTAUREA CYANUS FLOWER EXTRACT. CALENDULA OFFICINALIS FLOWER EXTRACT. GLYCERIN. FRAGRANCE (PARFUM). POLYQUATERNIUM-10. CITRIC ACID. SODIUM BENZOATE. POTASSIUM SORBATE. LIMONENE. LINALOOL. CITRONELLOL. GERANIOL. HEXYL CINNAMAL. BENZYL SALICYLATE. EUGENOL.
Formulations are updated by the manufacturer from time to time. Always check the packaging you receive.
Manufacturer information
Brand: Laboratoire Native (Phyto)
Address: 4 rue Euler, 75008 Paris, France
EAN: 3701436923075
