A whitening toothpaste that lifts everyday stains and helps stop them coming back
GUM Original White Toothpaste is a whitening toothpaste that restores the natural shade of teeth while caring for the whole mouth. It removes stains from coffee, tea, wine and smoking, and its Stain Clear agent helps prevent new ones, while fluoride strengthens teeth.
The texture
A fresh mint paste with a fine micro-foam that reaches all tooth surfaces.
Who it suits
- Coffee, tea and wine drinkers
- Smokers with surface stains
- Daily use for adults
Worth knowing before you buy: It whitens surface stains only; it does not change the natural colour of teeth or crowns.
Complete the routine

SensiVital+ Toothpaste
For sensitive teeth days.
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Trav-ler 1.1mm Brushes
Interdental cleaning between teeth.
Shop →Characteristics
- Texture: toothpaste
- Concerns: surface stains, dull teeth
- When to apply: morning and evening
- Main benefits: removes and prevents stains, gentle on enamel, fluoride protection
How to use
Brush for 2 minutes twice a day. Children up to 6 years: use a pea-sized amount under adult supervision.
Active ingredients
- Sodium fluoride (1490 ppm): strengthens enamel
- Hydrated silica: gently polishes away stains
- Panthenol: cares for the gums
Ingredients
Aqua · Hydrated silica · Sorbitol · Glycerin · PEG-8 · Sodium lauryl sulfate · Disodium laureth sulfosuccinate · Aroma · Isomalt · Cellulose gum · Panthenol · PEG-40 Hydrogenated castor oil · Xanthan gum · Menthol · Sodium fluoride · Anethole · Algin · Sodium saccharin · Carvone · Mentha piperita oil · Mentha viridis leaf oil · Stevia rebaudiana extract · Eucalyptus globulus oil · Limonene · Citrus limon peel oil · Tocopheryl acetate · O-cymen-5-ol · Lavandula oil / extract · Pinene · CI 42090
Formulations are updated by the manufacturer from time to time. Always check the packaging you receive.
