A volumising mascara that stretches lashes without clumps
IT Cosmetics Superhero Volumising Mascara is a volumising mascara built with a flexible, stretch-tip brush designed to grab every lash, from root to tip, without clumping. Its lightweight formula is made to build noticeable volume and length in a few coats, while staying flexible on the lashes rather than feeling stiff or brittle once it dries.
How it works
A buildable, creamy formula applied with a flexible bristle brush that separates and coats lashes evenly, without weighing them down.
Who it suits
- Lashes wanting more volume and length
- Anyone who wants a buildable mascara without clumps
- Everyday eye makeup that still stands out
- Sensitive eyes wanting a comfortable, flexible formula
Worth knowing before you buy: Remove with a gentle eye makeup remover at the end of the day rather than pulling or rubbing the lashes.
Complete the routine

Superhero Mascara + Eyeshadow Stick Giftbox
A gift set pairing this mascara with an eyeshadow stick.
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Universal Brow Pencil
A universal brow pencil to complete an eye look.
Shop →Characteristics
- Texture: buildable, creamy mascara
- Concerns: volume, length, lash separation
- When to apply: as the final step of eye makeup
- Main benefits: builds visible volume without clumping
How to use
Apply from root to tip in one or more coats, wiggling the brush at the base of the lashes for extra volume. Let dry between coats for buildable results.
Manufacturer information
Brand: IT Cosmetics, LLC
Address: 10 Hudson Yards, New York, NY 10001, United States
EAN: 817919014642
