The Styling By styling clay for all hair types
Redken Styling By Texturizing Matte Clay 20 is a styling clay that is part of a texturising styling product from Redken's Styling By range for all hair types. Kaolin clay and beeswax combine to add texture and a flexible hold without the shine of a classic pomade, for a natural, matte finish that can be reworked through the day.
The texture
A firm, matte clay/paste that warms up between fingers before application.
Who it suits
- Short to medium hair wanting texture and definition
- Matte finishes over shiny or wet looks
- Anyone who reworks their style during the day
- Hair that needs a flexible, not stiff, hold
Worth knowing before you buy: This is a matte styling product, so it will not add shine; the Naked Gloss oil from Acidic Color Gloss is a better pick for a glossy finish.
Complete the routine

Redken Acidic Bonding Concentrate leave-in treatment all hair types
Pairs well in the same routine.
Shop →
Redken Acidic Color Gloss Naked Gloss lightweight shine oil
Pairs well in the same routine.
Shop →Characteristics
- Texture: firm, matte clay/paste
- Hair type: all hair types
- Concerns: dryness and dullness
- When to apply: on dry hair, warmed between fingertips first
- Main benefits: Kaolin clay and beeswax combine to add texture and a flexible hold without the shine of a classic pomade, for a natural, matte finish that can be reworked through the day
- Formulated without: parabens
How to use
Warm a small amount of Redken Styling By Texturizing Matte Clay 20 between your fingertips, then work through dry hair for a matte, textured finish.
Active ingredients
- Kaolin clay: absorbs excess oil for a matte finish and adds texture
- Beeswax: gives a flexible hold that allows easy restyling
Ingredients
WATER · KAOLIN · BEESWAX · CETEARYL ALCOHOL · GLYCERIN · VP/VA COPOLYMER · PEG-40 HYDROGENATED CASTOR OIL · STEARETH-2 · PVP · STEARETH-21 · ACRYLATES COPOLYMER · PHENOXYETHANOL · CAPRYLYL GLYCOL · FRAGRANCE · DISODIUM EDTA · CITRIC ACID · SODIUM HYDROXIDE · HEXYL CINNAMAL · LIMONENE
Formulations are updated by the manufacturer from time to time. Always check the packaging you receive.
Manufacturer information
Brand: Redken
Address: 277 rue Saint-Honoré, 75008 Paris, France
EAN: 3474637126759
