An anti-wrinkle serum with hyaluronic acid for mature skin
IT Cosmetics Bye Bye Lines Anti-Wrinkle Serum is an anti-wrinkle serum built around hyaluronic acid, made for mature skin that wants to plump the look of fine lines and restore bounce. Its lightweight, fast-absorbing formula is designed to be layered under a daily moisturiser, working alongside the rest of a mature-skin routine rather than replacing it.
The texture
A light, fluid serum that sinks in within seconds, leaving a smooth, plumped feel with no tacky residue.
Who it suits
- Mature skin showing fine lines or a loss of bounce
- Anyone wanting to intensify a daily anti-ageing cream
- Skin that prefers a light serum layer under moisturiser
- A hyaluronic acid boost as part of a wider routine
Worth knowing before you buy: A serum intensifies but does not replace your daily moisturiser and sun protection, which remain the basics of any anti-ageing routine.
Complete the routine

Confidence in a Cream
A hydrating daily cream to layer over this serum.
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Confidence in an Eye Cream
A matching eye cream for the eye area.
Shop →Characteristics
- Texture: light, fast-absorbing serum
- Skin type: mature skin, fine lines
- Concerns: fine lines, loss of bounce and plumpness
- When to apply: morning and/or evening, before your moisturiser
- Main benefits: plumps the look of lines, restores bounce and hydration
How to use
Apply a few drops to clean skin morning and/or evening, before your moisturiser.
Active ingredients
- Hyaluronic acid: plumps the look of fine lines and boosts hydration
Manufacturer information
Brand: IT Cosmetics, LLC
Address: 10 Hudson Yards, New York, NY 10001, United States
EAN: 3605972655325
